PRIVACY POLICY

Dentistry by Dr. Kaplansky, PLLC
Effective Date: October 8, 2026
Last Updated: October 8, 2026

1. Introduction

Dentistry by Dr. Kaplansky, PLLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, contact our office, submit an inquiry, schedule an appointment, or communicate with us by telephone or text message.

This policy applies to information collected through our website, online forms, and electronic communications. Patient health information is also subject to applicable federal and New York State privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA), where applicable.

2. Information We Collect

We may collect the following categories of information:

Personal Information

• Name, address, email address, and telephone number.
• Appointment requests and communication preferences.
• Information submitted through website contact forms or other online inquiries.

Patient and Health Information

If you become a patient or submit information related to dental care, we may collect medical and dental history, treatment information, insurance details, payment information, and other information necessary for your care and the operation of our practice. Protected health information is handled in accordance with applicable privacy laws and our separate HIPAA Notice of Privacy Practices.

Website and Technical Information

When you visit our website, certain technical information may be collected automatically, including your IP address, browser type, device information, pages visited, and general website usage data. Cookies and similar technologies may be used to support website functionality, security, and performance.

3. How We Use Your Information

We may use information collected for the following purposes:

• To respond to inquiries and appointment requests.
• To provide dental services and coordinate patient care.
• To communicate appointment reminders, scheduling updates, and practice-related information.
• To process payments, insurance claims, and administrative transactions.
• To operate, maintain, and improve our website and services.
• To send communications or promotional messages when permitted by applicable law and, where required, with your consent.
• To comply with legal obligations, protect our rights, and maintain the security of our practice.

4. How We Share Information

We do not sell your personal information to third parties.

We may disclose information when reasonably necessary to provide services, operate our practice, or comply with applicable law. Depending on the circumstances, recipients may include:

• Dental laboratories, specialists, and other healthcare providers involved in your care.
• Insurance companies and payment processors.
• Service providers supporting our website, appointment scheduling, electronic communications, and practice management.
• Government agencies, courts, or other parties when disclosure is legally required or permitted.

We require appropriate safeguards for information handled by service providers, as applicable. Disclosures of protected health information are governed by HIPAA and other applicable laws.

Mobile information will not be shared for third-party marketing or promotional purposes. The specific restrictions on text messaging originator opt-in data and consent are described in Section 6 below.

5. Cookies and Third-Party Services

Our website may use cookies, analytics tools, or similar technologies to understand website traffic, improve functionality, and evaluate website performance.

Some website features may be provided by third-party services, such as appointment scheduling, online forms, maps, or payment tools. These services may collect information in accordance with their own privacy policies and applicable law.

You may be able to manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Text Messaging and Mobile Communications

If you provide your mobile telephone number and consent to receive text messages, Dentistry by Dr. Kaplansky, PLLC may send messages related to appointments, scheduling, practice communications, or other message categories described when you opt in. Message frequency may vary. Message and data rates may apply, depending on your mobile carrier and service plan.

Consent to receive text messages is not a condition of purchasing any goods or services. We will obtain consent where required by applicable law and will honor applicable messaging preferences and opt-out requests.

Consent: Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Opt-out Instructions: If you wish to be removed from receiving future communications, you can opt out by texting STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE.

After opting out, you will no longer receive the applicable text messages unless you subsequently provide valid consent to receive them again. We may send a one-time confirmation of your opt-out where supported or required.

For assistance with text messaging, contact our office using the contact information in Section 11.

7. Protection and Retention of Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. Please avoid submitting sensitive medical or financial information through unsecured website forms or ordinary email unless the communication method is appropriate for that information.

We retain information for as long as reasonably necessary for the purposes described in this policy, including patient care, recordkeeping, legal compliance, dispute resolution, and the enforcement of our agreements. Medical and dental records may be retained for periods required by applicable law.

8. Your Privacy Rights and Choices

Depending on the type of information involved and applicable law, you may have rights to:

• Request access to or a copy of certain personal information.
• Request correction of certain inaccurate information.
• Request restrictions on certain uses or disclosures of protected health information, where applicable.
• Request confidential communications regarding your health information.
• Withdraw consent for optional communications or opt out of marketing messages.
• Submit a privacy-related question or complaint.

Requests concerning protected health information are handled under our HIPAA Notice of Privacy Practices and applicable law. Certain legal exceptions and limitations may apply.

To exercise an applicable privacy right, please contact our office using the information below.

9. Children's Privacy

Our website is not intended to collect personal information directly from children without appropriate authorization. As a dental practice, we may collect and use information about minor patients when necessary to provide care and as permitted by applicable law, including through a parent, guardian, or authorized representative.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on our website with a revised “Last Updated” date. Changes will apply as permitted by applicable law.

This Privacy Policy does not replace or modify any separate consent form, HIPAA Notice of Privacy Practices, or other legally required notice provided by our practice.

11. Terms and Conditions

Customers of Dentistry by Dr. Kaplansky, PLLC can expect to receive messages regarding order confirmations, delivery updates, service reminders, and general inquiries. Messages are for business-related, non-promotional purposes, and include follow-ups, event notifications, and service updates.

Message frequency may vary
Message and data rate may apply
Customer care: (Text HELP for help, contact info@drkaplansky.com for support, etc.)
Opt-out: (Text STOP to opt out of all future messaging)

11. Contact Information

For questions about this Privacy Policy or our information-handling practices, please contact:

Dentistry by Dr. Kaplansky, PLLC
8038 Rochester Road
Gasport, NY 14067
Phone: 716-772-7500
Email: info@drkaplansky.com

Supplemental Notice: Advertising Technologies and Your Privacy Choices

• Google Ads Conversion Tracking – measures whether a visit that started from one of our Google ads led to an action on our site, such as submitting a form or requesting an appointment.
• Google Ads Call Conversion Tracking – may display a Google forwarding phone number to visitors who arrive from our ads so we can tell whether a phone call came from an ad. Google receives call details such as the call start time, duration and the caller’s area code.
• Google Conversion Linker – stores information about the ad you clicked (such as a click identifier) in cookies on our site so that conversions can be attributed to the correct ad.
• Google Ads Enhanced Conversions – when you submit a form, certain information you provide, such as your name, email address, phone number and address, may be converted into a one-way hashed (scrambled) format and shared with Google to help measure the effectiveness of our ads.
• Meta Pixel – a tool provided by Meta Platforms, Inc. (Facebook and Instagram) that measures visits and form submissions from our Meta ads and helps us show relevant ads.
• TikTok Pixel – a tool provided by TikTok that measures visits from our TikTok ads and helps us show relevant ads.
• Simpli.fi and SiteScout – advertising platforms that help us show our ads to people who have visited our site and measure how those ads perform.
• ClickCease – a click-fraud protection service that reviews visits from our ads, including IP address and device information, to detect invalid or fraudulent clicks.
• Concierge Onsite and MobileMonkey – chat and messaging tools. If you use these features, the information you enter is processed by these providers so that we can respond to you.